5 Top Conversion Challenges

1  Having a conversion mindset

Conversions need to be your top priority.  It’s great to have awesome blogs and beautiful graphics, relevant interesting content, top class SEO and great personal branding – but all these things are worthless if you don’t have an effective conversion policy.  Your online business needs every action you take to begin and end with the intention of it resulting ultimately in a sale.  It’s easy to get distracted with new skills, new mentors, new tools, new apps and all the things that make an online business so enticing.  You have to resist all that and focus on the end result.

The most efficient way to do this is to use reverse engineering.  What result is your potential customer seeking?  Have you really got the solution to their problem?  If not – you need to go back to the drawing board and start from scratch.  That is better than wasting your time and effort on something that is unlikely to help you create an online income.

2  Converting Content into Clickbait

Are your headlines attracting the right audience?  Are they creating curiosity?  How to they compare to the headlines of your competitors?  Since 80% of readers only look at the headlines and don’t go on to read the content – they had better be good!  So spend more time on the headlines or titles and thumbnails than you do on the content.  Look at it from a customer’s point of view – Would YOU want to read any further?  Once you have got them hooked – you have to keep them interested with relevant informative or entertaining content.  Are you using colours that will stand out?

3  Converting Followers to Leads

This is where it all starts to happen.  Are you offering them free guides or training or even a free consultation.  Have you created an effective funnel to lead them to an opt-in page and a presell page that tells them about your product and explains how it will work for them?  .  Do you follow 1000 people on social media every single day and engage with those who follow you back?  Have you added a free gift in the link in your bio?  When you are transparent you give your followers the opportunity to get to know you better and hopefully begin to like and trust you enough to buy your products or services.

4  Converting Leads into Customers 

It’s so exciting when you start to get leads.  So much so that you are almost afraid to send them emails or engage with them in case you do something to lose them.  You feel as if you are walking a tightrope, but you have to take the risk and be your authentic self.  If they don’t like you or your opinions it’s better to let them go and find others who do like you and they may even become super-fans.  What is a super-fan you might ask.  A super-fan is someone who will buy your stuff as soon as you launch it because they trust your judgement.

5  Converting customers into lifelong customers

Making a sale and getting a new customer is hopefully only the beginning.  You should nurture your customers -segment them on your email list as buyers.  A buyer is a buyer is a buyer and they will always be the most likely ones to purchase your next product.  So keep on providing them with valuable information and asking them what they liked and didn’t like about your products.  This is how you will build your reputation and your business.

 

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