5 Top Online Marketing Challenges

If you speak to any successful online marketer they will tell you that they are having challenges in their business every single day.  There are a number of reasons why they are succeeding and the other 98% of those who are trying to monetize an online business fail.

Yes the failure rate online is much higher than the failure rate of small offline businesses.

Unless a new online business owner understands what the challenges involved are and is determined to overcome them to reach the limitless possibilities that are available to them online, then they will become just another statistic.  The fact that you have decided to join this online blogging challenge shows that you are positioning yourself to overcome one of the main challenges that face us all.

Challenge No 1 – CONSISTENCY

It’s easy to feel motivated and start something whether it is a business or a fitness regime or even a diet.  The hard part is doing what needs to be done EVERY SINGLE DAY even when you are not feeling well or you feel tired or are just now in the mood.  The rewards of consistency are enormous.  Apart from that great feeling you get when you find that you have achieved one of your goals, you will be amazed at the other rewards and benefits that consistency will bring you as well.


If my car wouldn’t start and I asked you to fix it  you would probably probably tell me that you don’t know anything about the workings of a car and suggest that I find a car mechanic.  You know very well that a car mechanic can’t learn how to fix cars overnight – he has to spend a lot of time learning  the skills that he needs in order to become competent.

Why then do so many people call themselves an internet marketer when they haven’t given themselves the time to learn or put into practice the right steps to be worthy of this title?  Check out the top marketers in your niche and you will find that the vast majority of them have been working at their skills for years not months and certainly not overnight.  Never be ashamed to ask about anything concerning your online business.  Learning from experienced marketers will save you a lot of time and frustration.


You need to know your target audience inside out.  Apart from their demographics such as their sex,married status,income, where they live etc – (no point in selling snow to the eskimos!) you need to study their psychograpics too.    What keeps them awake at night?  What movies do they watch? What books do they read? Where do they shop? Why do they need your product or service?  How will it transform them or make their lives better or at least take them to the next step in their online journey?

Find out as much as possible about them by literally stalking them.  What social media sites do they spend their time on?  What do they buy and where do they buy it?  Who are their favourite marketers, motivators and mentors.  The list goes on and the more you can fill in the blanks the closer you will  be to knowing what they really want and why they want it.


You have probably heard many times that the money is in the list, but are you adding to your list EVERY SINGLE DAY?  If not you probably need a mentor who will be able to point out the many ways that you can do this and help you to choose the best ones for you.  They will teach you how to set up email sequences and use your autoresponder to your best advantage. They will show you how to create leadmagnets to get to optin to your emai list


It’s so easy to be tempted to buy the next shiny object that you think is going to explode your business.  There’s a lot of hype out there and it can be a trap to make you spend money on tools and training and software that are not going to help you monetise your business and even worse may waste your time and disappoint you.

That’s why you need to find a mentor that you can really trust to have your best interests in mind when they are recommending tools.

You can check out reviews but nothing beats advice from someone who has actually used these tools and can demonstrate how they worked for them.  Personally speaking I spent a fortune on tools and training.  I don’t regret that because I was able to learn so much along the way.  If you are not prepared to invest in your business you can’t expect others to do so.

If you would like to know some of my favourite tools you can check them out here linktr.ee/hilarybassak

I hope you have had an aha moment after reading my blog.  I am sure I will have lots of them when I read the blogs of everyone in the 30 Day Blogging Challenge.

If you have any questions about any of the above you can send me an email at hilarybassak@gmail.com or find me on most social media platforms as hilarybassak or hbstrategic.




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