If you are starting a new business online and you are probably beginning to realise that there’s a lot more to this marketing business than you expected. It can all become a bit overwhelming and you may be wishing someone would tell you what you really need to get started. There are must have tools such as an autoresponder and a shopping cart but they are really the tools of the trade and you will be able to find out about them in my next blog post.
1 You need an great bio that tells people how you can help them solve their problems
2 You need a photo of yourself that is clear and make sure that you are smiling because it will be the first thing that people will see on all your social media pages
3 You need a product or service to sell – it can be digital or physical and it can be your own product or someone else’s
4 You need to create a freebie such as a checklist or a guide or a list of tips or hacks to entice your followers to give you their email address
5 You need a tripwire – i.e. a low cost item (a no-brainer that will move them a step closer to solving their problem or reaching their goal) to promote in your first email to encourage people to buy from you from the outset.
6 You need at least 5 follow up emails that provide value on the topic that they signed up for in the first place to create the know like and trust factor
7 You need a funnel that leads them to your sales page