5 Tips to Stay on Course

Being separated from your family and friends is one of the hardest parts of this current situation that we all find ourselves in.  Usually my grandsons come and stay with me in the school holidays, but of course  that’s a no no until…when???  That”s the problem most people can’t see any light at the end of this tunnel and all the media and the politicians seem to be able to do is bombard us with is doom and gloom and promises that the worst is yet to come.

We used to have goals and plans but so many of those have been hit on the head,  so what can we do to survive and thrive.  How can we stay on course?

1  Avoid the media as much as possible and watch funny videos or movies instead

2 Spend more time with online marketers and their groups because their mantra is and always has been – Never give up!

3  Make use of the extra time you have to learn a new skill

4  Start growing your own vegetables or at least herbs if you don’t have a garden and do anything else that you can to improve your health.

5 If you are at home with your kids – make the most of it – they grow up far too quickly

This is going to be my shortest blog because I am totally exhausted – been working hard all day long and so I’m off to bed now.





5 Top Conversion Challenges

Content that converts

1  Having a conversion mindset

Conversions need to be your top priority.  It’s great to have awesome blogs and beautiful graphics, relevant interesting content, top class SEO and great personal branding – but all these things are worthless if you don’t have an effective conversion policy.  Your online business needs every action you take to begin and end with the intention of it resulting ultimately in a sale.  It’s easy to get distracted with new skills, new mentors, new tools, new apps and all the things that make an online business so enticing.  You have to resist all that and focus on the end result.

The most efficient way to do this is to use reverse engineering.  What result is your potential customer seeking?  Have you really got the solution to their problem?  If not – you need to go back to the drawing board and start from scratch.  That is better than wasting your time and effort on something that is unlikely to help you create an online income.

2  Converting Content into Clickbait

Are your headlines attracting the right audience?  Are they creating curiosity?  How to they compare to the headlines of your competitors?  Since 80% of readers only look at the headlines and don’t go on to read the content – they had better be good!  So spend more time on the headlines or titles and thumbnails than you do on the content.  Look at it from a customer’s point of view – Would YOU want to read any further?  Once you have got them hooked – you have to keep them interested with relevant informative or entertaining content.  Are you using colours that will stand out?

3  Converting Followers to Leads

This is where it all starts to happen.  Are you offering them free guides or training or even a free consultation.  Have you created an effective funnel to lead them to an opt-in page and a presell page that tells them about your product and explains how it will work for them?  .  Do you follow 1000 people on social media every single day and engage with those who follow you back?  Have you added a free gift in the link in your bio?  When you are transparent you give your followers the opportunity to get to know you better and hopefully begin to like and trust you enough to buy your products or services.

4  Converting Leads into Customers 

It’s so exciting when you start to get leads.  So much so that you are almost afraid to send them emails or engage with them in case you do something to lose them.  You feel as if you are walking a tightrope, but you have to take the risk and be your authentic self.  If they don’t like you or your opinions it’s better to let them go and find others who do like you and they may even become super-fans.  What is a super-fan you might ask.  A super-fan is someone who will buy your stuff as soon as you launch it because they trust your judgement.

5  Converting customers into lifelong customers

Making a sale and getting a new customer is hopefully only the beginning.  You should nurture your customers -segment them on your email list as buyers.  A buyer is a buyer is a buyer and they will always be the most likely ones to purchase your next product.  So keep on providing them with valuable information and asking them what they liked and didn’t like about your products.  This is how you will build your reputation and your business.



How To Gain Momentum Online


Building Momentum – Is It Worth The Effort?

Well  some people think that building momentum online is not worth the effort because it requires a lot of work to get it going.  They realise that it is a lot easier to lose momentum than it is to gain it.  They are the ones who have not pushed momentum to the limit, have not seen the magic of momentum in full flow.  Unstoppable momentum should be our driving force if we are really serious about our online businesses.

Often marketers don’t like words like discipline, consistency, dedication – They go against the grain of the freedom lifestyle that people want to replace the dull city jobs and boring routines they have had to endure in their workplaces.  BUT and it’s a big but there is no magic button and if you are prepared to put in the effort in the beginning momentum will come to your assistance and allow you to cut down on the time you need to spend on your business.

What Are The Most Effective Ways to Build Momentum?

So here are some of the things that can help you gain momentum asap

  • Posting daily on social media platforms – You can use apps such as Tailwind to schedule your posts on Instagram and Pinterest
  • Facebook has it’s own built-in scheduler
  • Blogging consistently using SEO to get ranked on Google and adding pixel to your websites to collect a list of warm followers that you can retarget on your Facebook ads
  • Make Youtube Videos – You may prefer to do this in batches so that you always have videos ready to upload on a regular basis
  • Be a simulcaster – that means you can live-stream to a number of different platforms simultaneously – (restream.io and castr.io both have free options as well as paid options)
  • Repurpose your content – use excerpts from your blog or clips from your videos
  • Cross promote with other marketers in your niche who have a similar amount of followers
  • Do Guest posts
  • Influencer marketing (This is paying influencers to allow you to have your posts on their social medium platforms
  • Engaging with your followers and putting thoughtful comments on other people’s posts
  • Using hashtags on Instagram
  • Using relevant keywords on your blogs
  • Using the description in your YouTube Videos to promote your blog, social media platforms and products
  • Asking your video and live-stream viewers to share and comment and subscribe
  • Use paid ads on the content that is getting a lot of likes and views
  • Make sure your blogs are mobile optimised and that they are loading as fast as possible
  • Research what is working in your niche
  • Model those who are already successful
  • Get better at copywriting
  • Learn new skills that you can use to improve your business
  • Develop the right mindset – Believe that you can and will succeed

There are so many ways that you can gain momentum – only limited by your imagination.  So why not give it a go – it definitely works if you work at it!!


Idea Maker to Action Taker

Idea to Implementation

From Idea Maker to Action Taker

Have you ever wondered how they do it? – These people who turn great ideas and even not so great ideas into fortunes.  It seems to happen more in the online space than anywhere else.  Have you been really frustrated or disappointed when you see someone doing something that you had thought about doing but never got around to it.  They have turned it into a very successful business while all you could do was feel helpless as you watched from the sidelines?

I know this has happened to me on more than one occasion and I imagine that you have had the same experience.  Maybe you have even got an ideas notebook or you save little messages on your phone about your latest and greatest ideas.  How different your life could be now if you had taken action of a few of those awesome ideas!

Affirmations are not enough

Gratitude is not enough

Reading books is not enough

Watching “How To” videos on YouTube is not enough

Checking up on your competitors is not enough

Tracking your links and analysing your social media posts and blogs is not enough

You, my friend, need to stop thinking about what you could do or would do if only…….. and start taking action now!

What’s Been Stopping You?

Instead of taking the “woe is me approach” why not sit down with your ideas book and a cup of coffee (or a glass of whiskey -whatever you feel is more appropriate) and figure out for once and for all why you are avoiding taking the actions that you know would move you forward in your life.

  • Is it a self confidence issue?
  • Are you worried about what might happen if you fail?
  • Are you afraid of being judged by family or so-called friends?
  • Is it because you think that you are not an expert in your niche?
  • Maybe you don’t like how you look on camera or in videos

Whatever issues are holding you back -don’t you think that it is about time that you tackled them?

When you start believing in yourself and stop listening to the naysayers and just do something – however small or insignificant it may seem – then and only then you will start to feel different about yourself and your confidence and belief in your own abilities will grow.  Those naysayers will stop judging and start asking “How did you do it? How did you turn your life around?  and you will answer -“I just starting taking action on my dreams!”

If you feel that you can’t do it alone  – there are many successful people who will be more than willing to help you.  You can find them here


What is a Digital Marketing Strategy?

digital marketing

I must confess that my idea of what digital marketing is was not the same as the following description of it in Wikipedia:

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computersmobile phones and other digital media and platforms to promote products and services.[1][2] Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,[3] and as people increasingly use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketinginfluencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketingsocial media optimizatione-mail direct marketingdisplay advertisinge–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[6] The extension to non-Internet channels differentiates digital marketing from online marketing.

I must admit that i thought it was a kind of online marketing that involves courses and ebooks and membership sites as opposed to selling physical product online.  So now I stand corrected and as usual every day spent online brings new revelations.  I have never described myself as a digital marketer and since I am not involved in non-internet channels it seems I was right not to do so.

This information which is new to me is altering the content on this blog.  Originally I was going to be focusing on creating courses and ebooks and membership sites and lead magnets – in other words all that good stuff which we create to start and grow our businesses.

I used to have off-line business including a Greek restaurant and a mortgage business.  I remember well the investment required to open these businesses and the amount of work involved.  Often business owners have to spend all their savings and even take out loans to struggle through the first few months or even years of setting up a business and taking it to the stage when it is actually making a profit.  Only one in five succeed.  In the current situation many businesses have been forced to close and all the work and investment has disappeared in the blink of an eye.

It always amazes me just how much business owners are prepared to spend/risk on their new offline ventures, yet when they decide to move their business online they are trying to keep their investment to the bare minimum.  For example in the restaurant business the costs include the cost of the premises, decor that will impress the potential customers, professional equipment for the kitchen, staff wages, rates, lighting, tables and chairs – the list goes on and on.  Why then do those who have already had experience in business  not appreciate that although some online marketers have been able to start from scratch and build multi-million businesses – they are in a very small minority.

Most of us have to invest time and money to learn the necessary skills.  You can’t just go to Fiverr and get all your blogs and videos and social media marketing done for you.  It’s not easy to find those who have English as their first language who have the skills that you are lacking.  There is no magic button.  There are incredible rewards waiting for those who are prepared to put a lot of time and effort into their online business.  It involves trial and error, testing and tracking and so much more.

It can be addictive.  Who would sit up to the early hours of the morning to listen to a webinar or write a blogpost?  Only the crazy ones who have an unshakeable belief that one day they will reach their goals and it will all have been worthwhile.  So if you have got that crazy gene and would love to become a digital marketer – here is the best place that I know to start learning from the 7 figure earners and take your first steps into this very special online world


Content Syndication


If you are struggling to monetise your blogs.   If you haven’t been able to figure out why you are not getting many views or much engagement, the problem may not be the actual blogs.  You probably spend much more time and effort on creating your content than you do on making sure that they are getting enough visibility.

You probably spend time on researching your competitors,your keywords, your hashtags and creating the blogs and graphics.  You may be trying hard to find out what your target market really need and want.  After all this effort you are probably feeling tired or more likely exhausted .  This is where a lot of marketers drop the ball.  They spend a few minutes posting the link to their blog on Facebook and maybe in a couple of  FaceBook groups and LinkedIn and then they head off to bed giving themselves a pat on the back for being consistent with their blogging.

Meanwhile the poor blogpost is left  hanging in mid-air.  Hardly anybody is seeing it on Facebook because they only show your posts to a small percentage of your followers.    Maybe if you are lucky it will pick up a few views on LinkedIn but nothing significant – certainly not enough to set you on course for the laptop lifestyle.

So what is the solution?  You are going to have to get a content syndication strategy.  It’s no good just sharing willy nilly around various social media platforms.  You need to have a strategy that involves a system, a dmo (daily method of operation).  The more you can automate this the better.

  • For example you can segment your email list and set up a sequence of emails with your latest blog posts.
  • You can add share buttons to all your blogs with add this or share this
  • Make some videos and live-streams  and send viewers to your website
  • You can share it in niche forums and groups
  • You can add your website as part of your branding in quotes and images

There are so many places and ways that you can syndicate your content – you can find hundreds of ways on Google.  You need to spend some time testing and tracking to find out which ones are effective for you and your business.  Then you need to get your system up and running and syndicate consistently with at least the same effort and time that you spend on your content creation.


Target Marketing Strategies

Targeting for Success


Who are your target audience and where do they hang out?


Time spent researching your target audience will be time well spent.   There are so many places where you can find out just who is your target market and get to know their likes and dislikes, what challenges they face as so much more.  You can use surveys and look at comments on social media platforms.  You can create some avatars and make a checklist/audit for your target audience.

  • What age are they?
  • Gender?
  • Married or single?
  • Think about the day to day life of these clients?
  • Think like your customer
  • See things from other people’s perspective
  • Listen to them 
  • Ask them -they will tell you what they want to know
  • What type of neighbourhood?
  • Any specific postcodes?
  • What grocery shops do they buy from?
  • What brands do they prefer?
  • What type of house or apartment do they live in?
  • What magazines and books?
  • What FB communities do they join – target them?
  • Check out their content
  • What are they wearing?
  • What is their occupation?
  • Do they like travel – how and where?
  • What social media platforms do they use?
  • What type of food do they like?
  • What do they watch on TV and in the movies?
  • Where do they go
  • What are they posting?
  • Are they into fitness?
  • Are they health conscious?
  • Are they trying to lose weight?
  • Do they have complimentary products?

I was going to create a Google doc about target marketing and I found a presentation that I had already made on the subject.  This is the link to it.  So I think there is more than enough information to start some research on your target market.  Of course the more you know about them the better.


Landing Pages Versus Websites

landing Pages

Is It Crazy To Compare Landing Pages to Websites?

It’s not as crazy as you think.  When marketers are just starting an online business they are usually advised to get a website and join the top social media platforms or at least the ones they like or would prefer to use to create content so that they can have an online presence and hopefully make some sales.  Often landing pages are not even mentioned.

Three times as many people are interested in building a blog as there are interested in making a landing page.  Although 1300 people per  month (according to Google Trends) are interested in finding out how to make money with a blog, nobody wants to know how to make money with a landing page.

Yet landing pages have some advantages that should not be ignored.  They have a much faster loading time of about 2 seconds or less.  Why is this important?  Well a lot of us can’t be bothered to wait for any site to load and we just move on if it doesn’t load fast.

Oh yes we all want instant gratification and some beautifully designed and informative websites miss out on viewers just because they don’t load instantaneously.

Another advantage of landing pages is that they are completely focused on the topic and people don’t have to search around for the links or the information they want.   Most of us have grown tired of long sales pages and blogs that after much beating about the bush lead to the inevitable call to action.

Plus it’s a lot faster to create a landing page than a blog.  So it’s simpler and faster to start earning some commissions from the start and that is really what people need to motivate them to build an online business.  There is also one other fact to take into consideration  – landing pages convert better than websites.

So if landing pages are so awesome why bother to have a website at all?  Well, you have probably heard it said that a website is your home on the internet and that is still true.  You can invite people there to find out more about you and your brand and build up the know like and trust factor.  If they like your content or share your interests or opinions they may well return. This gives you the opportunity to showcase your business and your latest offers and find out what they really want and need by encouraging them to engage with you.  Websites can be monetised and many are but usually this takes time so blogging is more of a long term strategy.

Another reason to blog is that if you are using the right keywords that are relevant to your business and content, our great friend Google is likely to find you and if you have done a really good job reward you by ranking you on their first page.  This will increase your leads and sales and could even explode your business.  You only have to set a pixel on your website once for it to gather up a warm audience that you can use when your are ready to scale up with Facebook ads.

So take your pick – do you want fast results or do you have the patience and persistence to slowly build up your business?  No need to choose when you can have the best of both worlds!

If you are ready to start building landing pages I recommend that you check out this platform where you can build effective lead pages even if you are just starting out.



Wealthy Affiliate Review 2020

ANNOUNCEMENT:  I’ve just joined the brand new Wealthy Affiliate Premium Plus Website and I’m Loving It

What is Wealthy Affiliate?

Wealthy Affiliate (known to it’s members as WA) is Wealthy Affiliate has been well named, because it really does provides a wealth of knowledge about Internet Marketing.

It was established by the owners Kyle and Carson in 2005 and has a membership of one and a half million.

I am including a short Wealthy Affiliate University Review in this post as that is where you will find most of the training inside WA.

You can choose the free version which includes 10 lessons to get you started and two 100% free websites which you can set up in minutes, even if you don’t have a clue about websites or internet marketing.

  • Reading my wealthy affiliate review can be your first step towards the freedom lifestyle that most people can only dream about.
  • There is also a paid option but you’re not pressurised in any way to choose this and there is no limit to the time you can remain as a free member and use your free websites.
  • One of the many advantages of membership that really appeals to me is the great supportive community spirit within WA and the willingness of the members to help each other and share their skills. It is by far the most interactive helpful community online.
  • It is a truly caring and sharing community.
  • The feedback is great to use as a tool for building your business and also because it is a wonderful way to build your confidence with like- minded people.
  • It appeals to all ages from teenagers to baby boomers and people from all backgrounds.
  • It gives people the opportunity to supplement their wages or pensions so that they can have some of life’s little luxuries or if they are serious and prepared to be consistent they can build up to a 6 figure income.
  • It is so easy for anybody to build their own website in any niche and there is instant support if you have any website or hosting issues.
  • For those who are coach-able (this is the key to success) and are prepared to follow the step by step instructions, there is also the possibility of reaching the stage where WA provides enough income to enable you to give up the day job and live the laptop entrepreneur freedom lifestyle.

It’s not a Get Rich Quick Scheme but a way of using your effort and abilities to create an income for yourself and your family.

The Pros and Cons


  • There is training to get you started even if you are completely new to internet marketing
  • Wealthy Affiliate has the Most Advanced and Comprehensive Training in The Industry
  • It’s a wide variety of training including video training and affiliate training, SEO and Analytics.
  • There is advice on choosing a niche, but even if you aren’t ready to make that choice there is a boot-camp for affiliate marketing and you can use Wealthy Affiliate as your first niche.


  • A community which is second to none
  • 24 hour support
  • Live Q & As
  • 2 x 100% Free,Websites –
  • Fast Hosting -100% free
  • SSL (secure websites) at no extra cost
  • Simple Step by Step Training
  • Great Keyword Tool
  • Free Special Content Platform with a ton of free images, grammar checker and more smart features
  • Comments Platform
  • Feedback Platform
  • Direct Access to Internet Marketing Experts who have already have made 7 figure incomes
  • Spam Prohibited – WA is a totally spam free zone.  
  • Fresh Training on a weekly basis by the top leaders
  • Absolutely 100% FREE to Get Started! (with no catches)
  • No Upsells
  • WA has tools that are not available anywhere else on the internet.

For these reasons and more I could look you straight in the eye and tell you that I would highly recommend this program to anyone who wants to start an online business or grow their existing one.

My Wealthy Affiliate Review

Let’s face it there are lots of places we can promote our businesses – but none that offer the comprehensive training and support that’s available at WA.

Are you wondering if Wealthy Affiliate would help you reach your goals? Here are a few facts about WA that may answer that question for you.

  • Wealthy Affiliates provides training for everyone including newbies and established marketers
  • You can work at your own pace – there are step by step instructions and tick the box actions to take to speed up your learning curve and make sure you have understood the lesson.
  • You can go over each lesson as many times as you like and get support from both the company and the community if you are having any difficulties with it.
  • As well as learning to blog, you will learn how to monetize your blog
  • You can promote your own business, an affiliate business or just Wealthy Affiliate or all three
  • You will learn how to use social media to promote whatever business or businesses you have chosen
  • You will be amazed at how helpful and supportive the WA members are and many friendships are formed there.
  • You can get feedback to give you ideas how you can improve your website
  • You’ll learn about choosing the most effective keywords and how to choose a niche

The Wealthy Affiliate University includes step by step getting started training, bootcamps, weekly live video training. You even get the opportunity to create trainings yourself and get paid for them.

If you are really keen and consistent you can even earn an all expenses paid  trip to Las Vegas to mastermind with the owners Kyle and Carson and fellow members of Wealthy Affiliate

What happens when you have finished the training? – well there are already over 300 trainings included in WA and more are added on a regular basis.

Warning – The longer I am a member of WA the more I appreciate it and realise it is a very special place. It has become ADDICTIVE, not only to me but also to a lot of my fellow members. So don’t say you haven’t been warned!

You will be amazed by the amount of tried and tested strategies you will discover. All of them are designed to move your business forward at a steady pace.

Q Is Wealthy Affiliate a scam?   Definitely and unequivocally, it is not.

I am inclined to emphasise my favourite parts of WA which include the internet marketing skill sets training, but as an affiliate you can also earn as you learn. You are given affiliate links from the outset which you can track and share with the internet community.

So why not try it out? – you have absolutely nothing to lose and a lot to gain whether you are a newbie or an experienced marketer.

Wealthy Affiliate has been the vehicle of transformation for many members. Wealthy Affiliates is amazing and you are more than welcome to try it out for free (no catches).

You can gain effective online marketing skills starting from now when you decide to work online with wealthy affiliate.
and if it’s not everything you had hoped for you and more can easily unsubscribe in a second.

If you have any more questions, just drop a comment. We will respond as soon as possible.

Best of success to You


P.S. Here is a bonus training to help your create great reviews.   If this was of interest to you, you will probably like this post too.


Why I Love Amazon Alexa

Why I Love Alexa

Why I love love love Alexa

When I first bought Alexa I used it mainly to add items to my shopping list.  Since then I am discovering more and more things that she can do that save me time and help me get through my day.  When I am in the kitchen and i realise that I have run out of something I just take a few steps into the hall and tell Alexa to add them to my shopping list.  That’s probably the task that I use her for most.

Now I have 18 lists including a marketing list, an ideas list, a goals list,a kitchen list, a garden list,video ideas,blogpost titles etc etc.   You could have a recipes list, a to do list etc. etc.  It is so handy when something comes to mind to just add it to the appropriate list.  I have got an Amazon Alexa in my living room and an Echo in my bedroom so she is always at hand.  In the morning she greets me with “Have a good day or weekend” whichever is appropriate.  Since I am at home most of the time sometimes I actually forget what day or date it is and I only have to ask her.  She will even tell me corny funny /silly jokes.

If you travel abroad you may like to learn some new languages and if you ask Alexa for “daily dose” she will give you a short lesson on the language of your choice progressing from basic to intermediate.  There are 25 lessons in each series and of course it is absolutely free.  I am brushing up on my Greek and learning Bulgarian although I keep having to repeat the Bulgarian lessons to get them to sink it.

You can ask her what the weather is in your own home town or anywhere else in the world.  She will also tell you what is new in BBC news.  You could say that I am addicted to Amazon and if I am wondering about my current orders I just have to ask Alexa to track my packages and she will keep me updated.  I can ask her to play any music or song and if I want some sleepy type music she will play that too.  I can tell her what time to waken me in the morning and get her to remind me if I have any appointments.

As I am writing this post Alexa asked me if I would like to link my email and calendar accounts.  So I linked them.  When I asked “What emails do I have?  She tells me how many I have today so far.   I am given the choice to read,delete or go to the next email.  I also use her to remind me when the best times are to post on my various social media platforms or to remind me to listen to a webinar.  This can be a bit irritating to people who call me by phone and hear Alexa in the background telling me to post on Instagram or add followers on some of my social media accounts.  When I say “Alexa Play my messages” she will play my messages and texts.  You can even call and message friends and family who have Echo devices by setting them up – download and install the app on their phone.

She will also read my latest kindle book and I can listen to it on slow speed, normal or fast.  She will also turn my smart devices on and off.  The list goes on and you may find some of the things she does useful for you too.

The top 5 reasons that I love her are:


  1. I can program Alexa to suit my needs
  2. It is so easy to set up my chosen tasks
  3. It is so much easier to ask Alexa for something than having to search for info on my smart phone
  4. It allows you to multitask (that is a reason that Alexa told me lol! and she is quite right about that!)
  5. Just because I find her so convenient

Sometimes she does misbehave and get things wrong.  One day I was on a Facebook live and suddenly out of the blue for no reason that I could fathom Alexa started to talk about flatulence.  It was so embarrassing.  Luckily my audience saw the funny side of it.  So if you think that you might enjoy having her as a guest in your home you can find out more about her here