What is a Digital Marketing Strategy?

I must confess that my idea of what digital marketing is was not the same as the following description of it in Wikipedia:

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computersmobile phones and other digital media and platforms to promote products and services.[1][2] Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,[3] and as people increasingly use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketinginfluencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketingsocial media optimizatione-mail direct marketingdisplay advertisinge–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[6] The extension to non-Internet channels differentiates digital marketing from online marketing.

I must admit that i thought it was a kind of online marketing that involves courses and ebooks and membership sites as opposed to selling physical product online.  So now I stand corrected and as usual every day spent online brings new revelations.  I have never described myself as a digital marketer and since I am not involved in non-internet channels it seems I was right not to do so.

This information which is new to me is altering the content on this blog.  Originally I was going to be focusing on creating courses and ebooks and membership sites and lead magnets – in other words all that good stuff which we create to start and grow our businesses.

I used to have off-line business including a Greek restaurant and a mortgage business.  I remember well the investment required to open these businesses and the amount of work involved.  Often business owners have to spend all their savings and even take out loans to struggle through the first few months or even years of setting up a business and taking it to the stage when it is actually making a profit.  Only one in five succeed.  In the current situation many businesses have been forced to close and all the work and investment has disappeared in the blink of an eye.

It always amazes me just how much business owners are prepared to spend/risk on their new offline ventures, yet when they decide to move their business online they are trying to keep their investment to the bare minimum.  For example in the restaurant business the costs include the cost of the premises, decor that will impress the potential customers, professional equipment for the kitchen, staff wages, rates, lighting, tables and chairs – the list goes on and on.  Why then do those who have already had experience in business  not appreciate that although some online marketers have been able to start from scratch and build multi-million businesses – they are in a very small minority.

Most of us have to invest time and money to learn the necessary skills.  You can’t just go to Fiverr and get all your blogs and videos and social media marketing done for you.  It’s not easy to find those who have English as their first language who have the skills that you are lacking.  There is no magic button.  There are incredible rewards waiting for those who are prepared to put a lot of time and effort into their online business.  It involves trial and error, testing and tracking and so much more.

It can be addictive.  Who would sit up to the early hours of the morning to listen to a webinar or write a blogpost?  Only the crazy ones who have an unshakeable belief that one day they will reach their goals and it will all have been worthwhile.  So if you have got that crazy gene and would love to become a digital marketer – here is the best place that I know to start learning from the 7 figure earners and take your first steps into this very special online world

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